How to Build A Minimum Viable Audience
A minimum viable audience (MVA) is the smallest group of people that a business or organization needs to engage with in order to validate its product or service and begin generating revenue. The MVA is typically defined by the number of customers, users, or subscribers that a business needs in order to be sustainable and profitable. This can vary widely depending on the type of business or product, but it is often considered the minimum threshold for success.
