The Power of Focusing on Your Minimum Viable Audience: How to Grow Your Customers Without Growing Your Marketing Reach
As a small business owner, you may think that marketing to a broad audience is the key to getting more customers. However, this strategy can be costly and may not always lead to the best results.
In fact, trying to appeal to everyone can end up pleasing no one.
A better approach is to focus on your minimum viable audience—the people who will benefit most from your products or services.
By targeting this niche market and creating products and marketing campaigns that truly resonate with them, you can create a loyal customer base that will spread the word for you.
At The Digital Income, we’ve learned the importance of identifying our minimum viable audience to stand out from the competition.