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ignoring detractors

The Power of Focusing on Your Minimum Viable Audience: How to Grow Your Customers Without Growing Your Marketing Reach

As a small business owner, you may think that marketing to a broad audience is the key to getting more customers. However, this strategy can be costly and may not always lead to the best results.

In fact, trying to appeal to everyone can end up pleasing no one.

A better approach is to focus on your minimum viable audience—the people who will benefit most from your products or services.

By targeting this niche market and creating products and marketing campaigns that truly resonate with them, you can create a loyal customer base that will spread the word for you.

At The Digital Income, we’ve learned the importance of identifying our minimum viable audience to stand out from the competition.

The content on this website is for educational and informational purposes only and should not be construed as professional financial advice. We are not a financial institution and does not provide any financial products or services. We strive to provide up-to-date information but make no warranties regarding the accuracy of our information.

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