Tag: niche marketing
-
The Power of Focusing on Your Minimum Viable Audience: How to Grow Your Customers Without Growing Your Marketing Reach
As a small business owner, you may think that marketing to a broad audience is the key to getting more customers. However, this strategy can be costly and may not always lead to the best results. In fact, trying to appeal to everyone can end up pleasing no one. A better approach is to focus…
