The Importance of Email Marketing for Small Businesses
Email marketing is a pivotal part of every digital marketing strategy, helping businesses establish customer relationships, promote services and generate revenue. Utilizing an email list owner’s audience can be incredibly effective, but negotiating a fair usage fee can be challenging. This article emphasizes the need to understand the email list owner’s perspective, business model, concerns, and priorities, to negotiate a mutually beneficial deal. It advises being clear about your own business objectives and goals, leveraging these towards a persuasive negotiation strategy that ensures a satisfactory agreement between both parties.