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Developing a Marketing Strategy to Promote Your Business and Attract Customers

As a business owner, it’s vital to have a comprehensive marketing strategy in place to promote your business and attract customers.

Without a strategy, you risk wasting resources on ineffective tactics and missing out on potential opportunities. A well-crafted marketing plan will help you to identify and target your ideal customer, set clear and measurable goals, and make informed decisions about how to best allocate your resources.

In this blog post, we will delve into the key elements of a comprehensive marketing strategy and provide actionable steps for developing a plan that will help your business to thrive.

Discovering Your Target Audience - Your Customer Avatar

Discovering Your Target Audience

This path involves first building a minimum viable audience (MVA), by writing content that speaks to my target audience.

After reaching an audience size of about 2,000, I should have a better understanding of:

who they are
what they like
what problems they have and
what solutions they need.

The focus is to serve my audience by providing the most useful information possible.

The content on this website is for educational and informational purposes only and should not be construed as professional financial advice. We are not a financial institution and does not provide any financial products or services. We strive to provide up-to-date information but make no warranties regarding the accuracy of our information.

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